MKTG 12 : principles of marketing

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Bibliographic Details
Main Authors	Lamb, Charles W., 1944- (Author), Hair, Joseph F., 1944- (Author), McDaniel, Carl D., 1942- (Author)
Format	Book
Language	English
Published	Boston : Cengage, 2018
Edition	Student edition
Subjects	marketing učebnice textbooks
ISBN	9781337407588 978-1-337-40759-5 1-337-40759-3 978-1-337-91227-3
Physical Description	vii, 410 stran, 19 listů : barevné ilustrace ; 28 cm + 1 příloha (MINDTAP, přístup k online verzi)

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TOC from ObalkyKnih.cz

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information + 1 příl. (MINDTAP, přístup k online verzi)	Location Study room - 3rd floor	Call Number 339.138/LAMB,CH.W.
Status Long term loan – Due: 21.09.2026	More Information + 1 příl. (MINDTAP, přístup k online verzi)	Location FHS	Call Number 339.138/LAMB,CH.W.