Customer relationship management : concept, strategy, and tools

• Main Authors: Kumar, V., 1957- (Author), Reinartz, Werner J., 1963- (Author)
• Format: Book
• Language: English
• Published: Heidelberg ; New York ; Dordrecht ; London : Springer, [2012]
• Edition: Second edition
• Series: Springer texts in business and economics
• Subjects: řízení vztahů se zákazníky; customer relationship management; monografie; monographs
• ISBN: 9783642201301
• Physical Description: xxxiii, 378 stran : ilustrace ; 26 cm
• ISSN: 2192-4333