Customer relationship management : concept, strategy, and tools

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Bibliographic Details
Main Authors Kumar, V., 1957- (Author), Reinartz, Werner J., 1963- (Author)
Format Book
LanguageEnglish
Published Heidelberg ; New York ; Dordrecht ; London : Springer, [2012]
EditionSecond edition
SeriesSpringer texts in business and economics
Subjects
řízení vztahů se zákazníky
customer relationship management
monografie
monographs
ISBN9783642201301
ISSN2192-4333
Physical Descriptionxxxiii, 378 stran : ilustrace ; 26 cm

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More Information
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9783642201301
ISSN:2192-4333
Physical Description:xxxiii, 378 stran : ilustrace ; 26 cm

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