Services marketing : people, technology, strategy

• Main Authors: Wirtz, Jochen (Author), Lovelock, Christopher H., 1940-2008 (Author)
• Format: Book
• Language: English
• Published: New Jersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo : World Scientific, [2016]
• Edition: Eighth edition
• Subjects: služby; marketing; service industries; učebnice; textbooks
• ISBN: 9781944659011; 978-1-944659-00-4
• Physical Description: xvii, 783 stran : ilustrace (převážně barevné) ; 28 cm