Marketingová komunikace v místě prodeje : POP, POS, in-store, shopper marketing

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Bibliographic Details
Main Author Jesenský, Daniel (Author)
Format Book
LanguageCzech
Published Praha : Grada, 2018
EditionPrvní vydání
Subjects
marketing v místě prodeje
marketingová komunikace
spotřebitelské chování
maloobchod
communication in marketing
consumer behavior
retail trade
kolektivní monografie
collective monographs
ISBN9788027102525
Physical Description504 stran : ilustrace (převážně barevné) ; 25 cm

Cover

TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 339.138/JESENSKÝ,D.
Status 30 days More Information Location Open access collection Call Number 339.138/JESENSKÝ,D.
Status 30 days More Information Location Open access collection Call Number 339.138/JESENSKÝ,D.
Status 30 days - deposit More Information Location Depository Call Number 339.138/JESENSKÝ,D.
Status 30 days More Information Location Open access collection Call Number 339.138/JESENSKÝ,D.
Status 30 days More Information Location Open access collection Call Number 339.138/JESENSKÝ,D.
Status Specific loan More Information Location FMC/DMC Call Number 339.138/JESENSKÝ,D.
Status 30 days - deposit More Information Location Depository Call Number 339.138/JESENSKÝ,D.
Status 30 days More Information Location Open access collection Call Number 339.138/JESENSKÝ,D.
Status 30 days - deposit More Information Location Depository Call Number 339.138/JESENSKÝ,D.
Status Long term loan – Due: 31.12.2027 More Information Location FMC Call Number 339.138/JESENSKÝ,D.
Status Long term loan – Due: 31.12.2028 More Information Location FaME Call Number 339.138/JESENSKÝ,D.

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