Marketing theory : a student text

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Bibliographic Details
Other Authors	Baker, Michael John, 1935- (Editor), Saren, Michael (Editor)
Format	Book
Language	English
Published	Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne : SAGE, 2016
Edition	3rd edition
Subjects	marketing > teorie marketing > dějiny marketing > theory marketing > history učební texty educational texts
ISBN	9781473904019 978-1-47390-400-2
Physical Description	xix, 520 stran : ilustrace ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/MARKETING
Status 30 days	More Information	Location Open access collection	Call Number 339.138/MARKETING