Global marketing

• Main Authors: Keegan, Warren J., 1936-2014 (Author), Green, Mark C. (Author)
• Format: Book
• Language: English
• Published: Boston : Pearson, [2017]
• Edition: Global edition
• Subjects: marketing; marketingový výzkum; marketingový management; mezinárodní marketing; globální změny; strategický marketing; marketing research; marketing management; international marketing; global changes; strategic marketing; učebnice; textbooks
• ISBN: 9781292150765 1-292-15076-9
• Physical Description: 624 stran : ilustrace ; 28 cm