The financial services marketing handbook : tactics and techniques that produce results
Saved in:
| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Hoboken :
Bloomberg Press,
[2012]
|
| Edition | Second edition |
| Series | Bloomberg financial series
|
| Subjects | |
| Online Access | Biografické informace Anotace |
| ISBN | 9781118065716 |
| Physical Description | xi, 196 stran : ilustrace ; 26 cm |
Cover
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| 100 | 1 | |a Ehrlich, Evelyn, |d 1950- |7 utb2017963668 |4 aut | |
| 245 | 1 | 4 | |a The financial services marketing handbook : |b tactics and techniques that produce results / |c Evelyn Ehrlich and Duke Fanelli |
| 250 | |a Second edition | ||
| 264 | 1 | |a Hoboken : |b Bloomberg Press, |c [2012] | |
| 264 | 4 | |c ©2012 | |
| 300 | |a xi, 196 stran : |b ilustrace ; |c 26 cm | ||
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| 650 | 0 | 7 | |a finanční služby |7 ph120241 |z Spojené státy americké |2 czenas |
| 650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
| 650 | 0 | 7 | |a strategický marketing |7 ph116292 |2 czenas |
| 650 | 0 | 7 | |a řízení vztahů se zákazníky |7 ph118187 |2 czenas |
| 650 | 0 | 9 | |a financial services industry |2 eczenas |
| 650 | 0 | 9 | |a financial services industry |z United States |2 eczenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
| 650 | 0 | 9 | |a strategic marketing |2 eczenas |
| 650 | 0 | 9 | |a customer relationship management |2 eczenas |
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| 655 | 9 | |a handbooks and manuals |2 eczenas | |
| 700 | 1 | |a Fanelli, Duke, |d 1954- |7 utb2017963677 |4 aut | |
| 830 | 0 | |a Bloomberg financial series | |
| 856 | 4 | 2 | |3 Biografické informace |u http://www.loc.gov/catdir/enhancements/fy1208/2011041422-b.html |
| 856 | 4 | 2 | |3 Anotace |u http://www.loc.gov/catdir/enhancements/fy1117/2011041422-d.html |
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