Social selling : techniques to influence buyers and changemakers
"The digital landscape has changed buyers' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process.Social Sellingprovides a practical, step-by-step outline for harnessing the skills and te...
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| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
London ; Philadelphia ; New Delhi :
Kogan Page,
2016
|
| Subjects | |
| ISBN | 9780749478018 |
| Physical Description | vii, 194 stran ; 24 cm |
Cover
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| 245 | 1 | 0 | |a Social selling : |b techniques to influence buyers and changemakers / |c Tim Hughes and Matt Reynolds |
| 264 | 1 | |a London ; |a Philadelphia ; |a New Delhi : |b Kogan Page, |c 2016 | |
| 300 | |a vii, 194 stran ; |c 24 cm | ||
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| 520 | |a "The digital landscape has changed buyers' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process.Social Sellingprovides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples"--Resumé vydavatele | ||
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