Social selling : techniques to influence buyers and changemakers

"The digital landscape has changed buyers' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process.Social Sellingprovides a practical, step-by-step outline for harnessing the skills and te...

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Bibliographic Details
Main Authors: Hughes, Tim, 1965- (Author), Reynolds, Matt, 1974- (Author)
Format: Book
Language: English
Published: London ; Philadelphia ; New Delhi : Kogan Page, 2016
Subjects:
prodej > sociální aspekty
management prodeje
internetový marketing
sociální média
řízení vztahů se zákazníky
selling > social aspects
sales management
Internet marketing
social media
customer relationship management
příručky
handbooks and manuals
ISBN: 9780749478018
Physical Description: vii, 194 stran ; 24 cm

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Table of contents

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008 160524s2016 xxk e bf 001 0 eng
020 |a 9780749478018  |q (brožováno) 
040 |a DLC  |b cze  |c DLC  |e rda  |d DLC  |d ZLD002 
044 |a xxk  |a xxu  |a ii 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
080 |a 658.8  |2 MRF 
080 |a 304  |2 MRF 
080 |a 658.811  |2 MRF 
080 |a 658.8:004.738.5  |2 MRF 
080 |a 316.774:004.738  |2 MRF 
080 |a 005.346  |2 MRF 
080 |a (035)  |2 MRF 
100 1 |a Hughes, Tim,  |d 1965-  |7 utb2017962573  |4 aut 
245 1 0 |a Social selling :  |b techniques to influence buyers and changemakers /  |c Tim Hughes and Matt Reynolds 
264 1 |a London ;  |a Philadelphia ;  |a New Delhi :  |b Kogan Page,  |c 2016 
300 |a vii, 194 stran ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a bez média  |b n  |2 rdamedia 
338 |a svazek  |b nc  |2 rdacarrier 
520 |a "The digital landscape has changed buyers' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process.Social Sellingprovides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples"--Resumé vydavatele 
504 |a Obsahuje bibliografii a rejstřík 
650 0 7 |a prodej  |7 ph115885  |x sociální aspekty  |2 czenas 
650 0 7 |a management prodeje  |7 ph137814  |2 czenas 
650 0 7 |a internetový marketing  |7 ph137251  |2 czenas 
650 0 7 |a sociální média  |7 ph634112  |2 czenas 
650 0 7 |a řízení vztahů se zákazníky  |7 ph118187  |2 czenas 
650 0 9 |a selling  |x social aspects  |2 eczenas 
650 0 9 |a sales management  |2 eczenas 
650 0 9 |a Internet marketing  |2 eczenas 
650 0 9 |a social media  |2 eczenas 
650 0 9 |a customer relationship management  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks and manuals  |2 eczenas 
700 1 |a Reynolds, Matt,  |d 1974-  |4 aut 
910 |a ZLD002 
992 |a BK  |b SK 
999 |c 88301  |d 88301 
952 |0 0  |1 0  |4 0  |6 6588HUGHEST  |7 0  |8 BOOK  |9 144270  |a UTBZL  |b UTBZL  |c 005  |d 2017-08-29  |l 1  |o 658.8/HUGHES,T.  |p 420010171480  |r 2021-12-30  |s 2021-12-13  |v 440.00  |w 2019-08-26  |x N:nákup;  |y 01 

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