Social selling : techniques to influence buyers and changemakers

• Main Authors: Hughes, Tim, 1965- (Author), Reynolds, Matt, 1974- (Author)
• Format: Book
• Language: English
• Published: London ; Philadelphia ; New Delhi : Kogan Page, 2016
• Subjects: prodej > sociální aspekty; management prodeje; internetový marketing; sociální média; řízení vztahů se zákazníky; selling > social aspects; sales management; Internet marketing; social media; customer relationship management; příručky; handbooks and manuals
• ISBN: 9780749478018
• Physical Description: vii, 194 stran ; 24 cm

"The digital landscape has changed buyers' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process.Social Sellingprovides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples"--Resumé vydavatele