The 30 day MBA in marketing : your fast track guide to business success

"The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media...

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Bibliographic Details
Main Author Barrow, Colin, 1941- (Author)
Format Book
LanguageEnglish
Published London : Kogan Page, 2016
Edition2nd edition
Subjects
MBA (Master of business administration degree)
marketing
marketingový management
studium a výuka
marketing management
study and teaching
učební texty
příručky
educational texts
handbooks and manuals
ISBN9780749474980
Physical Descriptionix, 269 stran : ilustrace ; 24 cm

Cover

TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/BARROW,C.
Status 30 days More Information Location Open access collection Call Number 339.138/BARROW,C.

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