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130509s2015 xxka e p 001 0 eng |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 072 |
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|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
|2 Konspekt
|9 22
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| 080 |
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|a 659.1
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1 |
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|a Jugenheimer, Donald W.,
|d 1943-
|7 utb2009546578
|4 aut
|
| 245 |
1 |
0 |
|a Advertising and public relations research /
|c Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry C. Hudson
|
| 250 |
|
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|a Second edition
|
| 264 |
|
1 |
|a London ;
|a New York :
|b Routledge, Taylor & Francis Group,
|c 2015
|
| 300 |
|
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|a viii, 367 stran :
|b ilustrace ;
|c 24 cm
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a bez média
|b n
|2 rdamedia
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| 338 |
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|a svazek
|b nc
|2 rdacarrier
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| 504 |
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|a Obsahuje bibliografie a rejstřík
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
0 |
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|a public relations
|7 ph115957
|2 czenas
|
| 650 |
0 |
7 |
|a sociální výzkum
|7 ph210144
|2 czenas
|
| 650 |
0 |
7 |
|a sociologický výzkum
|7 ph125750
|2 czenas
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| 650 |
0 |
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|a kvantitativní výzkum
|7 ph451669
|2 czenas
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| 650 |
0 |
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|a kvalitativní výzkum
|7 ph115045
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
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9 |
|a public relations
|2 eczenas
|
| 650 |
0 |
9 |
|a social research
|2 eczenas
|
| 650 |
0 |
9 |
|a sociological research
|2 eczenas
|
| 650 |
0 |
9 |
|a quantitative research
|2 eczenas
|
| 650 |
0 |
9 |
|a qualitative research
|2 eczenas
|
| 655 |
|
7 |
|a učebnice
|7 fd133770
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| 655 |
|
9 |
|a textbooks
|2 eczenas
|
| 700 |
1 |
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|a Bradley, Samuel D.
|4 aut
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| 700 |
1 |
|
|a Kelley, Larry D.,
|d 1955-
|7 utb2009546577
|4 aut
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| 700 |
1 |
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|a Hudson, Jerry C.
|4 aut
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|a Taylor & Francis Group
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