Description: A framework for marketing management

A framework for marketing management

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Bibliographic Details
Main Authors:	Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author)
Format:	Book
Language:	English
Published:	Boston : Pearson, [2016]
Edition:	Sixth edition
Subjects:	marketingový management marketing management učebnice textbooks
ISBN:	9781292093147 1-292-09314-5
Physical Description:	344 stran : ilustrace ; 24 cm

Description
Item Description:	"Always learning"--Obálka Terminologický slovník
Bibliography:	Obsahuje bibliografické odkazy a rejstříky
ISBN:	9781292093147 1-292-09314-5