A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms

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Bibliographic Details
Main Author	Phillips, Andrea, 1974- (Author)
Format	Book
Language	English
Published	New York : McGraw-Hill, [2012]
Subjects	digitální vyprávění interaktivní multimédia digitální média zábavní průmysl marketing > psychologické aspekty digital storytelling interactive multimedia digital media show business marketing > psychological aspects příručky handbooks and manuals
ISBN	9780071791526
Physical Description	xii, 272 stran : ilustrace ; 20 x 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 820/88/PHILLIPS,A.
Status Long term loan – Due: 31.12.2027	More Information	Location FMC	Call Number 820/88/PHILLIPS,A.