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|a Percy, Larry
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|a Strategic advertising management /
|c Larry Percy, Richard Rosenbaum-Elliott
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| 250 |
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|a Fifth edition
|
| 264 |
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1 |
|a Oxford, United Kingdom :
|b Oxford University Press,
|c [2016]
|
| 264 |
|
4 |
|c ©2016
|
| 300 |
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|a xxiv, 429 stran :
|b ilustrace (některé barevné) ;
|c 25 cm
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|a text
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|a svazek
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|a reklama a propagace
|7 ph116035
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7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a reklamní strategie
|7 ph229515
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a advertising strategy
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 700 |
1 |
|
|a Elliott, Richard H.,
|d 1948-
|7 utb2017946199
|4 aut
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| 910 |
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| 942 |
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| 992 |
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