Strategic advertising management

• Main Authors: Percy, Larry (Author), Elliott, Richard H., 1948- (Author)
• Format: Book
• Language: English
• Published: Oxford, United Kingdom : Oxford University Press, [2016]
• Edition: Fifth edition
• Subjects: reklama a propagace; marketingová komunikace; reklamní strategie; advertising; communication in marketing; advertising strategy; monografie; monographs
• ISBN: 9780198703655
• Physical Description: xxiv, 429 stran : ilustrace (některé barevné) ; 25 cm