Wise family business : family identity steering brand success

• Main Authors: Schwass, Joachim, 1950- (Author), Glemser, Anne-Catrin (Author)
• Format: Book
• Language: English
• Published: London : Palgrave Macmillan, [2016]
• Subjects: rodinné podniky; malé a střední podnikání; řízení značky; family business enterprises; small and medium-sized business; brand management; studie; studies
• ISBN: 9781137585998; 978-1-137-58600-1
• Physical Description: xvi, 284 stran : ilustrace ; 24 cm