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|a Král, Petr
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|a International marketing :
|b theory, practices and new trends /
|c Petr Král, Hana Machková, Markéta Lhotáková, Gina Cook
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| 250 |
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|a Second revised edition
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| 264 |
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1 |
|a Prague :
|b Oeconomica, nakladatelství VŠE,
|c 2016
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| 300 |
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|a 245 stran :
|b ilustrace ;
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|a Obsahuje bibliografii, bibliografické odkazy a rejstřík
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|a Anglické resumé
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|a mezinárodní marketing
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|a international marketing
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|a kolektivní monografie
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