Marketing 4.0 : moving from traditional to digital

• Main Authors: Kotler, Philip, 1931- (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
• Format: Book
• Language: English
• Published: Hoboken : Wiley, [2017]
• Subjects: marketing; internetový marketing; Internet marketing; příručky; handbooks and manuals
• ISBN: 9781119341208
• Physical Description: xix, 184 stran : ilustrace ; 24 cm
• Item Description: Obsahuje rejstřík