Accountable marketing : linking marketing actions to financial performance

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Bibliographic Details
Other Authors	Stewart, David W., 1951- (Editor), Gugel, Craig T. (Editor)
Format	Book
Language	English
Published	New York ; London : Routledge, Taylor & Francis Group, [2016]
Edition	First published
Subjects	Marketing Accountability Standards Boards (MASB) marketing marketingový management marketing management kolektivní monografie collective monographs
ISBN	9780765647078
Physical Description	xxii, 274 stran : ilustrace ; 26 cm

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