Conjoint analysis in marketing research : fundamentals - methods - applications - critical assessment

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Bibliographic Details
Main Author Lang, Michael (Author)
Format Book
LanguageEnglish
Published [München] : Grin Verlag, [2011]
Subjects
conjoint analýza
conjoint analysis
marketingový výzkum > metody
marketing research > methods
studentské práce
studie
student papers
studies
ISBN9783640830749
Physical Description22 stran : ilustrace ; 21 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 22.12.2027 More Information Location FaME Call Number 339.138/LANG,M.

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