Social network analysis in telecommunications

"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowle...

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Bibliographic Details
Main Author: Reis Pinheiro, Carlos Andre, 1940- (Author)
Format: Book
Language: English
Published: Hoboken : Wiley, [2011]
Series: Wiley and SAS business series
Subjects:
sociální sítě
telekomunikace
řízení vztahů se zákazníky
social networks
telecommunication
customer relationship management
příručky
handbooks and manuals
ISBN: 9780470647547
Physical Description: xx, 284 stran : ilustrace, mapy ; 24 cm

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Table of contents

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008 100917s2011 xxuab e bf 001 0 eng
020 |a 9780470647547  |q (vázáno) 
040 |a DLC  |b cze  |c DLC  |d DLC  |d ZLD002  |e rda 
072 7 |a 316.4/.7  |x Sociální interakce. Sociální komunikace  |2 Konspekt  |9 18 
080 |a 316.472.4  |2 MRF 
080 |a 654  |2 MRF 
080 |a 005.346  |2 MRF 
080 |a (035)  |2 MRF 
100 1 |a Reis Pinheiro, Carlos Andre,  |d 1940-  |4 aut 
245 1 0 |a Social network analysis in telecommunications /  |c Carlos Andre Reis Pinheiro 
264 1 |a Hoboken :  |b Wiley,  |c [2011] 
264 4 |c ©2011 
300 |a xx, 284 stran :  |b ilustrace, mapy ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a bez média  |b n  |2 rdamedia 
338 |a svazek  |b nc  |2 rdacarrier 
490 1 |a Wiley and SAS business series 
504 |a Obsahuje bibliografii a rejstřík 
520 |a "A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "--Resumé vydavatele 
650 0 7 |a sociální sítě  |7 ph125817  |2 czenas 
650 0 7 |a telekomunikace  |7 ph116420  |2 czenas 
650 0 7 |a řízení vztahů se zákazníky  |7 ph118187  |2 czenas 
650 0 9 |a social networks  |2 eczenas 
650 0 9 |a telecommunication  |2 eczenas 
650 0 9 |a customer relationship management  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks and manuals  |2 eczenas 
830 0 |a Wiley and SAS business series 
910 |a ZLD002 
992 |a BK  |b SK  |d 1 
999 |c 86839  |d 86839 
952 |0 0  |1 0  |4 0  |6 31647REIS_PINHERIOCA  |7 0  |8 BOOK  |9 141983  |a UTBZL  |b UTBZL  |c 010  |d 2017-02-09  |l 2  |m 4  |o 316.4/.7/REIS PINHERIO,C.A.  |p 420010169023  |q 2027-09-01  |r 2019-12-04  |s 2019-12-04  |v 1025.00  |w 2019-08-26  |x opravit signaturu  |x N:nákup, pro Nabareseh Stephen;  |y 08 

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