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|a Marketing research and modeling :
|b progress and prospects : a tribute to Paul E. Green /
|c edited by Yoram (Jerry) Wind, Paul E. Green
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| 246 |
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4 |
|a Market research and modeling
|
| 264 |
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1 |
|a New York :
|b Springer,
|c [2004]
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|c ©2004
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| 300 |
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|a xiv, 346 stran :
|b ilustrace, portréty ;
|c 24 cm
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|a International series in quantitative marketing ;
|v 14
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| 500 |
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|a Vychází z přednášek konference konané v květnu 2002.
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| 504 |
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|a Obsahuje bibliografie a rejstřík
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|a Green, Paul E.
|q (Paul Edgar),
|d 1927-
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|a conjoint analýza
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|a marketingový výzkum
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|a marketing
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|x metodologie
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|a matematické modelování
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| 650 |
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7 |
|a statistické metody
|7 ph135431
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|
| 650 |
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|a marketing research
|x methodology
|2 eczenas
|
| 650 |
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9 |
|a marketing
|x methodology
|2 eczenas
|
| 650 |
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9 |
|a mathematical modeling
|2 eczenas
|
| 650 |
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9 |
|a statistical methods
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|
| 655 |
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7 |
|a sborníky konferencí
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| 655 |
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|a proceedings of conferences
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|
| 700 |
1 |
|
|a Wind, Yoram,
|d 1938-
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|4 edt
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| 700 |
1 |
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|a Green, Paul E.
|q (Paul Edgar),
|d 1927-
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