Neuromarketing : exploring the brain of the consumer

• Main Author: Żurawicki, Leon (Author)
• Format: Book
• Language: English
• Published: Heidelberg ; Dordrecht ; London ; New York : Springer, [2010]
• Subjects: neuromarketing; spotřebitelské chování; mozek; neuropsychologie; neurovědy; consumer behavior; brain; neuropsychology; neurosciences; monografie; monographs
• ISBN: 9783540778288
• Physical Description: xx, 273 stran : ilustrace ; 25 cm