Sociální marketing

Historie, prostředky, strategie a etické aspekty sociálního marketingu.

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Bibliographic Details
Main Authors	Bačuvčík, Radim, 1975- (Author), Harantová, Lenka (Author)
Format	Book
Language	Czech
Published	Zlín : Radim Bačuvčík - VeRBuM, 2016
Edition	1. vydání
Subjects	sociální marketing sociální reklama social marketing social advertising monografie monographs
ISBN	9788087500804
Physical Description	254 stran : ilustrace ; 23 cm

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Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 339.138/BAČUVČÍK,R.
Status 30 days – Due: 05.01.2026	More Information	Location Open access collection	Call Number 339.138/BAČUVČÍK,R.
Status 30 days – Due: 06.01.2026	More Information	Location Open access collection	Call Number 339.138/BAČUVČÍK,R.