Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students
"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--Resumé vydavatele
Saved in:
| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York ; London :
Routledge, Taylor & Francis Group,
2015
|
| Subjects | |
| ISBN | 9780415716758 978-0-415-71674-1 978-1-315-87945-1 |
| Physical Description | xiii, 353 stran : ilustrace ; 21x 26 cm |
Cover
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 86447 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20240829161743.0 | ||
| 007 | ta | ||
| 008 | 140324s2015 xxua e f 001 0 eng | ||
| 020 | |a 9780415716758 |q (brožováno) | ||
| 020 | |a 978-0-415-71674-1 |q (vázáno) | ||
| 020 | |z 978-1-315-87945-1 |q ebook | ||
| 040 | |a DLC |b cze |c DLC |e rda |d DLC |d ZLD002 | ||
| 044 | |a xxu |a xxk | ||
| 072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
| 080 | |a 658.8:004.738.5 |2 MRF | ||
| 080 | |a (035) |2 MRF | ||
| 100 | 1 | |a Kaufman, Ira Morton, |d 1947- |7 utb2016937208 |4 aut | |
| 245 | 1 | 0 | |a Digital marketing : |b integrating strategy and tactics with values : a guidebook for executives, managers, and students / |c written by Ira Kaufman & Chris Horton |
| 264 | 1 | |a New York ; |a London : |b Routledge, Taylor & Francis Group, |c 2015 | |
| 300 | |a xiii, 353 stran : |b ilustrace ; |c 21x 26 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a svazek |b nc |2 rdacarrier | ||
| 520 | |a "Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--Resumé vydavatele | ||
| 500 | |a Terminologický slovník | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 9 | |a handbooks and manuals |2 eczenas | |
| 700 | 1 | |a Horton, Chris |7 utb2016937212 |4 aut | |
| 910 | |a ZLD002 | ||
| 952 | |0 0 |1 0 |4 0 |6 339138KAUFMANIM |7 0 |8 BOOK |9 141324 |a UTBZL |b UTBZL |c 005 |d 2019-02-06 |l 0 |o 339.138/KAUFMAN,I.M. |p 420010178415 |r 2019-08-26 00:00:00 |v 855.00 |w 2019-08-26 |x N:nákup; |y 01 | ||
| 952 | |0 0 |1 0 |4 0 |6 339138KAUFMANIM |7 0 |8 BOOK |9 141325 |a UTBZL |b UTBZL |c 006 |d 2019-02-06 |l 8 |m 3 |o 339.138/KAUFMAN,I.M. |p 420010178414 |r 2025-05-27 00:00:00 |s 2025-03-25 |v 855.00 |w 2019-08-26 |x N:nákup; |y 04 | ||
| 952 | |0 0 |1 0 |4 0 |6 339138KAUFMANIM |7 0 |8 BOOK |9 141326 |a UTBZL |b UTBZL |c 010 |d 2017-01-03 |l 2 |m 4 |o 339.138/KAUFMAN,I.M. |p 420010168173 |q 2028-12-31 |r 2019-11-26 00:00:00 |s 2019-11-26 |v 680.00 |w 2019-08-26 |x N:nákup, pro Durďáková Jana; |y 08 | ||
| 952 | |0 0 |1 0 |4 0 |6 339138KAUFMANIM |7 0 |8 BOOK |9 141327 |a UTBZL |b UTBZL |c 010 |d 2018-06-04 |l 1 |m 6 |o 339.138/KAUFMAN,I.M. |p 420010175376 |q 2026-09-01 |r 2019-08-26 00:00:00 |v 760.00 |w 2019-08-26 |x N:nákup; |y 08 | ||
| 992 | |a BK |b SK |d 3 | ||
| 999 | |c 86447 |d 86447 | ||