Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students
"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--Resumé vydavatele
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York ; London :
Routledge, Taylor & Francis Group,
2015
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| Subjects: | |
| ISBN: | 9780415716758 978-0-415-71674-1 978-1-315-87945-1 |
| Physical Description: | xiii, 353 stran : ilustrace ; 21x 26 cm |
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Table of contents
| Summary: | "Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--Resumé vydavatele |
|---|---|
| Item Description: | Terminologický slovník |
| Bibliography: | Obsahuje bibliografické odkazy a rejstřík |
| ISBN: | 9780415716758 978-0-415-71674-1 978-1-315-87945-1 |
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