Storyscaping : stop creating ads, start creating worlds

"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--Obálka

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Bibliographic Details
Main Authors: Legorburu, Gaston (Author), McColl, Darren (Author)
Format: Book
Language: English
Published: Hoboken : Wiley, [2014]
Subjects:
reklama a propagace
vyprávění
příběhy
spotřebitelé
řízení značky
advertising
storytelling
stories
consumers
brand management
příručky
handbooks and manuals
ISBN: 9781118823286
Physical Description: xi, 244 stran : ilustrace ; 22 cm

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Description
Summary: "Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--Obálka
Bibliography: Obsahuje bibliografii a rejstřík
ISBN: 9781118823286

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