Storyscaping : stop creating ads, start creating worlds

"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--Obálka

Saved in:

Bibliographic Details
Main Authors	Legorburu, Gaston (Author), McColl, Darren (Author)
Format	Book
Language	English
Published	Hoboken : Wiley, [2014]
Subjects	reklama a propagace vyprávění příběhy spotřebitelé řízení značky advertising storytelling stories consumers brand management příručky handbooks and manuals
ISBN	9781118823286
Physical Description	xi, 244 stran : ilustrace ; 22 cm

Cover

TOC from ObalkyKnih.cz

More Information
Summary:	"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--Obálka
Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	9781118823286
Physical Description:	xi, 244 stran : ilustrace ; 22 cm