Advertising creative : strategy, copy, design

• Main Authors: Altstiel, Tom (Author), Grow, Jean (Author)
• Format: Book
• Language: English
• Published: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC : SAGE, [2017]
• Edition: 4th edition
• Subjects: reklama a propagace; reklamní strategie; advertising; advertising strategy; příručky; učebnice; handbooks, manuals, etc; textbooks
• ISBN: 9781506315386
• Physical Description: xxiv, 463 stran : ilustrace ; 28 cm