Advertising creative : strategy, copy, design

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Bibliographic Details
Main Authors Altstiel, Tom (Author), Grow, Jean (Author)
Format Book
LanguageEnglish
Published Los Angeles ; London ; New Delhi ; Singapore ; Washington DC : SAGE, [2017]
Edition4th edition
Subjects
reklama a propagace
reklamní strategie
advertising
advertising strategy
příručky
učebnice
handbooks, manuals, etc
textbooks
ISBN9781506315386
Physical Descriptionxxiv, 463 stran : ilustrace ; 28 cm

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TOC from ObalkyKnih.cz
More Information
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9781506315386
Physical Description:xxiv, 463 stran : ilustrace ; 28 cm

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