CB : consumer behavior

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Bibliographic Details
Main Authors Babin, Barry J., 1959- (Author), Harris, Eric G. (Author)
Format Book
LanguageEnglish
Published Boston : Gengage Learning, [2016]
EditionStudent edition 7
Subjects
spotřebitelské chování
consumer behavior
učebnice
textbooks
ISBN9781305403222 1-305-40322-3
Physical Descriptionx, 390 stran, 32 nečíslovaných stran : ilustrace ; 28 cm

Cover

TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 366/BABIN,B.J.

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