Marketing : an introduction

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Bibliographic Details
Main Authors Armstrong, Gary (Author), Kotler, Philip, 1931- (Author), Opresnik, Marc Oliver, 1969- (Author)
Format Book
LanguageEnglish
Published Boston Pearson [2017]
EditionThirteenth edition
Subjects
marketing
učebnice
textbooks
ISBN9781292146508 1-292-14650-8
Physical Description669 stran : barevné ilustrace ; 28 cm

Cover

TOC from ObalkyKnih.cz
More Information
Item Description:"Authorized adaptation from the United States edition, entitled Marketing: an introduction, 13th edition, ISBN 978-0-13-414953-0, by gary Armstrong and Philip Kotler, published by Pearson Education c2016"--Rub titulní strany
Terminologický slovník
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9781292146508 1-292-14650-8
Physical Description:669 stran : barevné ilustrace ; 28 cm

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