Marketing : an introduction

• Main Authors: Armstrong, Gary (Author), Kotler, Philip, 1931- (Author), Opresnik, Marc Oliver, 1969- (Author)
• Format: Book
• Language: English
• Published: Boston Pearson [2017]
• Edition: Thirteenth edition
• Subjects: marketing; učebnice; textbooks
• ISBN: 9781292146508 1-292-14650-8
• Physical Description: 669 stran : barevné ilustrace ; 28 cm
• Item Description: "Authorized adaptation from the United States edition, entitled Marketing: an introduction, 13th edition, ISBN 978-0-13-414953-0, by gary Armstrong and Philip Kotler, published by Pearson Education c2016"--Rub titulní strany; Terminologický slovník