The psychology of consumer profiling in a digital age

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Bibliographic Details
Main Author	Gunter, Barrie, 1954- (Author)
Format	Book
Language	English
Published	New York ; London : Routledge, Taylor & Francis Group, 2016
Edition	First published
Series	Routledge studies in marketing
Subjects	spotřebitelské chování spotřebitelé marketing > psychologické aspekty consumer behavior consumers marketing > psychological aspects studie studies
ISBN	9781138957961 978-1-315-66143-8
Physical Description	257 stran ; 24 cm

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