Marketing communications : offline and online integration, engagement and analytics
Saved in:
| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
London ; Philadelphia ; New Delhi :
KoganPage,
2016
|
| Edition | Sixth edition |
| Subjects | |
| ISBN | 9780749473402 978-0-7494-7341-9 |
| Physical Description | xxii, 578 stran : barevné ilustrace ; 25 cm |
| LEADER | 00000cam a2200000 i 4500 | ||
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