Marketing communications : offline and online integration, engagement and analytics

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Bibliographic Details
Main Authors Smith, P. R. 1957- (Author), Zook, Ze (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia ; New Delhi : KoganPage, 2016
EditionSixth edition
Subjects
marketingová komunikace
communication in marketing
učebnice
textbooks
ISBN9780749473402
978-0-7494-7341-9
Physical Descriptionxxii, 578 stran : barevné ilustrace ; 25 cm

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Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9780749473402
978-0-7494-7341-9
Physical Description:xxii, 578 stran : barevné ilustrace ; 25 cm

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