Marketing communications : offline and online integration, engagement and analytics

• Main Authors: Smith, P. R. 1957- (Author), Zook, Ze (Author)
• Format: Book
• Language: English
• Published: London ; Philadelphia ; New Delhi : KoganPage, 2016
• Edition: Sixth edition
• Subjects: marketingová komunikace; communication in marketing; učebnice; textbooks
• ISBN: 9780749473402; 978-0-7494-7341-9
• Physical Description: xxii, 578 stran : barevné ilustrace ; 25 cm