CRM fundamentals

"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software p...

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Bibliographic Details
Main Authors: Kostojohn, Scott (Author), Johnson, Mathew (Author), Paulen, Brian (Author)
Format: Book
Language: English
Published: [New York?] : Apress, [2011]
Subjects:
řízení vztahů se zákazníky
podnikové informační systémy
implementace softwaru
customer relationship management
management information systems
software implementation
příručky
handbooks, manuals, etc
ISBN: 9781430235903
Physical Description: xiii, 232 stran : ilustrace ; 24 cm

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Summary: "CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software packages and consultants. " -- Zadní strana obálky
Item Description: Pravděpodobné místo vydání převzato z www stránek vydavatele
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ISBN: 9781430235903

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