Customer innovation : customer-centric strategy for enduring growth

"A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strat...

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Bibliographic Details
Main Author: Debruyne, Marion (Author)
Format: Book
Language: English
Published: London ; Philadelphia ; New Delhi : Kogan Page, 2014
Subjects:
řízení vztahů se zákazníky
strategický management
customer relationship management
strategic planning
příručky
případové studie
handbooks, manuals, etc
case studies
ISBN: 9780749471644
978-0-7494-7165-1
Physical Description: viii, 253 stran : ilustrace ; 24 cm

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Table of contents

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072 7 |a 005  |x Management. Řízení  |2 Konspekt  |9 4 
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100 1 |a Debruyne, Marion  |7 utb2015890648  |4 aut 
245 1 0 |a Customer innovation :  |b customer-centric strategy for enduring growth /  |c Marion Debruyne 
264 1 |a London ;  |a Philadelphia ;  |a New Delhi :  |b Kogan Page,  |c 2014 
300 |a viii, 253 stran :  |b ilustrace ;  |c 24 cm 
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520 |a "A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new set of capabilities, which enable them to be ahead of the curve in discovering new market opportunities. This enable them to develop new products and services faster than ever before and they hit the bull's eye in the market. Whereas the traditional value chain model regards the market as the end-outcome of the efforts of the organisation, the reversed value chain model starts there. The customer is the starting point and the value chain is the result of understanding customer needs and requirements. Packed with real world examples from a range of leading global companies including Disney, Coca-Cola, LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut and more, Marion Debruyne's provides every business with the framework it needs to combine customer focus with innovation to achieve success"--Resumé vydavatele 
650 0 7 |a řízení vztahů se zákazníky  |7 ph118187  |2 czenas 
650 0 7 |a strategický management  |7 ph116291  |2 czenas 
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650 0 9 |a strategic planning  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 7 |a případové studie  |7 fd133208  |2 czenas 
655 9 |a handbooks, manuals, etc  |2 eczenas 
655 9 |a case studies  |2 eczenas 
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992 |a BK  |b SK  |d 7 
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