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LEADER |
01696cam a2200397 i 4500 |
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84668 |
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20240829160722.0 |
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ta |
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010507s2002 xxua e bf 001 0 eng |
020 |
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|a 0201730626
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|a DLC
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072 |
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|x Management. Řízení
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|a Dyché, Jill,
|d 1962-
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245 |
1 |
4 |
|a The CRM handbook :
|b a business guide to customer relationship management /
|c Jill Dyché
|
264 |
|
1 |
|a Boston :
|b Addison-Wesley,
|c [2002]
|
264 |
|
4 |
|c ©2002
|
300 |
|
|
|a xxiv, 307 stran :
|b ilustrace ;
|c 24 cm
|
336 |
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|
|a text
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500 |
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504 |
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|a Obsahuje bibliografii (strany 281-286) a rejstřík
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650 |
0 |
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|a řízení vztahů se zákazníky
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650 |
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|a customer relationship management
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655 |
|
7 |
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