International marketing in the fast changing world

• Other Authors: Stöttinger, Barbara., Schlegelmilch, Bodo B., Zou, Shaoming.
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2015.
• Series: Advances in international marketing ; v. 26.
• Subjects: Export marketing.; elektronické knihy; electronic books
• ISBN: 9781785602320
• Physical Description: 1 online zdroj (xvi, 288 p.) : ill.

Volume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of internationa...