Consumer behavior : building marketing strategy

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Bibliographic Details
Main Authors Hawkins, Del I. (Author), Mothersbaugh, David L. (Author)
Format Book
LanguageEnglish
Published New York : McGraw Hill Education, 2014
EditionTwelfth edition
Subjects
spotřebitelské chování
strategický marketing
consumer behavior
strategic marketing
učebnice
textbooks
ISBN9789814607537 981-4607-53-3
Physical Descriptionxxvii, 772 stran : barevné ilustrace ; 26 cm + 1CD-ROM

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More Information
Item Description:"McGraw-Hill international edition"--Obálka
"This international student edition is for use outside the U.S."--Obálka
Bibliography:Obsahuje bibliografie a rejstříky
ISBN:9789814607537 981-4607-53-3
Physical Description:xxvii, 772 stran : barevné ilustrace ; 26 cm + 1CD-ROM

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