Consumer behavior : building marketing strategy

• Main Authors: Hawkins, Del I. (Author), Mothersbaugh, David L. (Author)
• Format: Book
• Language: English
• Published: New York : McGraw Hill Education, 2014
• Edition: Twelfth edition
• Subjects: spotřebitelské chování; strategický marketing; consumer behavior; strategic marketing; učebnice; textbooks
• ISBN: 9789814607537 981-4607-53-3
• Physical Description: xxvii, 772 stran : barevné ilustrace ; 26 cm + 1CD-ROM
• Item Description: "McGraw-Hill international edition"--Obálka; "This international student edition is for use outside the U.S."--Obálka