Principles of service marketing and management

• Main Authors: Lovelock, Christopher H., 1940-2008 (Author), Wright, Lauren (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River : Prentice Hall, [2002]
• Edition: Second edition
• Subjects: služby > Spojené státy americké; marketing; management; service industries > United States; učebnice; textbooks
• ISBN: 0130404675
• Physical Description: xix, 436 stran : ilustrace (některé barevné) ; 26 cm
• Item Description: Terminologický slovník