Využití product placementu jako rozvíjejícího se marketingového nástroje v České republice = The use of product placement as an expanding marketing tool in the Czech Republic : disertační práce

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Bibliographic Details
Main Author	Kopečková, Martina, 1984- (Dissertant)
Other Authors	Kozák, Vratislav, 1956- (Thesis advisor)
Format	Book
Language	Czech
Published	Zlín : Univerzita Tomáše Bati ve Zlíně, 2014
Subjects	product placement marketing marketingová komunikace product placement > Česko communication in marketing product placement > Czechia doktorské disertace higher doctoral dissertations
Physical Description	164 stran : ilustrace (převážně barevné) ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status Loan prohibited	More Information	Location Archive	Call Number K/KOPEČKOVÁ,M.

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