Transmedia marketing : from film and tv to games and digital media

• Main Author: Zeiser, Anne (Author)
• Format: Book
• Language: English
• Published: New York ; London : Focal Press, 2015
• Edition: First published
• Subjects: masmédia; digitální média; marketing; mass media; digital media; příručky; handbooks, manuals, etc
• ISBN: 9780415716116; 978-0-415-71610-9
• Physical Description: xvii, 450 stran : ilustrace ; 24 cm