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|a 9788024630755
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
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|a Marketingová komunikace a public relations :
|b výklad pojmů a teorie oboru /
|c Jan Halada (ed.)
|
| 246 |
1 |
|
|i Název v tiráži:
|a Marketingová komunikace a public relations - výklad pojmů a teorie oboru
|
| 250 |
|
|
|a První vydání
|
| 264 |
|
1 |
|a Praha :
|b Univerzita Karlova v Praze, nakladatelství Karolinum,
|c 2015
|
| 300 |
|
|
|a 118 stran :
|b ilustrace, portréty ;
|c 21 cm
|
| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a bez média
|b n
|2 rdamedia
|
| 338 |
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|a svazek
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| 504 |
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|a Obsahuje bibliografii a bibliografické odkazy
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| 650 |
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7 |
|a marketingová komunikace
|7 ph115228
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| 650 |
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7 |
|a public relations
|7 ph115957
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|
| 650 |
0 |
7 |
|a oborová terminologie
|7 ph138998
|2 czenas
|
| 650 |
0 |
9 |
|a communication in marketing
|2 eczenas
|
| 650 |
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9 |
|a public relations
|2 eczenas
|
| 650 |
0 |
9 |
|a terminology (professional)
|2 eczenas
|
| 655 |
|
7 |
|a terminologické slovníky
|7 fd202538
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|
| 655 |
|
7 |
|a výkladové slovníky
|7 fd133855
|2 czenas
|
| 655 |
|
9 |
|a terminological dictionaries
|2 eczenas
|
| 655 |
|
9 |
|a explanatory dictionaries
|2 eczenas
|
| 700 |
1 |
|
|a Halada, Jan,
|d 1942-
|7 jk01033195
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