Media and communication research methods

"Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce...

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Bibliographic Details
Main Authors: Hansen, Anders, 1957- (Author), Machin, David, 1966- (Author)
Format: Book
Language: English
Published: Basingstoke, Hampshire : Palgrave Macmillan, 2013
Edition: First published
Subjects:
masmédia
mediální komunikace
výzkum médií > metody
sociální výzkum > metody
kvalitativní výzkum
kvantitativní výzkum
mass media
communication in mass media
media research > methods
social research > methods
qualitative research
quantitative research
monografie
monographs
ISBN: 9780230000063
978-0-230-00007-0
Physical Description: viii, 320 stran : ilustrace ; 24 cm

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Table of contents

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100 1 |a Hansen, Anders,  |d 1957-  |7 vse2010587703  |4 aut 
245 1 0 |a Media and communication research methods /  |c by Anders Hansen, David Machin 
250 |a First published 
264 1 |a Basingstoke, Hampshire :  |b Palgrave Macmillan,  |c 2013 
300 |a viii, 320 stran :  |b ilustrace ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a bez média  |b n  |2 rdamedia 
338 |a svazek  |b nc  |2 rdacarrier 
500 |a Terminologický slovník 
504 |a Obsahuje bibliografii a rejstřík 
520 |a "Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods."--Anotace vydavatele 
650 0 7 |a masmédia  |7 ph115233  |2 czenas 
650 0 7 |a mediální komunikace  |7 ph122737  |2 czenas 
650 0 7 |a výzkum médií  |7 ph585337  |x metody  |2 czenas 
650 0 7 |a sociální výzkum  |7 ph210144  |x metody  |2 czenas 
650 0 7 |a kvalitativní výzkum  |7 ph115045  |2 czenas 
650 0 7 |a kvantitativní výzkum  |7 ph451669  |2 czenas 
650 0 9 |a mass media  |2 eczenas 
650 0 9 |a communication in mass media  |2 eczenas 
650 0 9 |a media research  |x methods  |2 eczenas 
650 0 9 |a social research  |x methods  |2 eczenas 
650 0 9 |a qualitative research  |2 eczenas 
650 0 9 |a quantitative research  |2 eczenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 9 |a monographs  |2 eczenas 
700 1 |a Machin, David,  |d 1966-  |7 osd2014811403  |4 aut 
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992 |a BK  |b SK 
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999 |c 82898  |d 82898 
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