Social marketing and social change : strategies and tools for health, well-being, and the environment

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...

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Bibliographic Details
Main Author: Lefebvre, R. Craig, 1959- (Author)
Format: Book
Language: English
Published: San Francisco : Jossey-Bass, [2013]
Edition: First edition
Subjects:
sociální marketing
podpora zdraví
zdravotnický marketing
social marketing
health promotion
medical marketing
monografie
případové studie
monographs
case studies
ISBN: 9780470936849
Physical Description: xxiii, 564 stran : ilustrace ; 24 cm

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Table of contents

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245 1 0 |a Social marketing and social change :  |b strategies and tools for health, well-being, and the environment /  |c R. Craig Lefebvre 
250 |a First edition 
264 1 |a San Francisco :  |b Jossey-Bass,  |c [2013] 
264 4 |c ©2013 
300 |a xxiii, 564 stran :  |b ilustrace ;  |c 24 cm 
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520 |a "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Resumé vydavatele 
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650 0 7 |a zdravotnický marketing  |7 ph634633  |2 czenas 
650 0 9 |a social marketing  |2 eczenas 
650 0 9 |a health promotion  |2 eczenas 
650 0 9 |a medical marketing  |2 eczenas 
655 7 |a monografie  |7 fd132842  |2 czenas 
655 7 |a případové studie  |7 fd133208  |2 czenas 
655 9 |a monographs  |2 eczenas 
655 9 |a case studies  |2 eczenas 
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