Marketing research : a practical approach for the new Millennium

• Main Authors: Hair, Joseph F., 1944- (Author), Bush, Robert P. (Author), Ortinau, David J., 1948- (Author)
• Format: Book
• Language: English
• Published: Boston : Irwin/McGraw-Hill, c2000
• Series: The Irwin/McGraw-Hill series in marketing
• Subjects: MARKETING; marketingový výzkum
• ISBN: 0256195552
• Physical Description: xxii, 682 s. : il.
• Item Description: Obsahuje rejstřík