Marketing management

• Main Author: Dickson, Peter R. (Author)
• Format: Book
• Language: English
• Published: Fort Worth : Dryden Press, c1997
• Edition: 2nd ed.
• Series: Dryden Press series in marketing
• Subjects: marketingový management; marketing management; monografie; monographs
• ISBN: 0030177421
• Physical Description: xxxiv, 813 s. : barev. il. ; 27 cm