Marketing management

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Bibliographic Details
Main Author Dickson, Peter R. (Author)
Format Book
LanguageEnglish
Published Fort Worth : Dryden Press, c1997
Edition2nd ed.
SeriesDryden Press series in marketing
Subjects
marketingový management
marketing management
monografie
monographs
ISBN0030177421
Physical Descriptionxxxiv, 813 s. : barev. il. ; 27 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstříky
ISBN:0030177421
Physical Description:xxxiv, 813 s. : barev. il. ; 27 cm

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