Services marketing : concepts, strategies and cases

Saved in:
Bibliographic Details
Main Authors Hoffman, K. Douglas (Author), Bateson, John E. G. (Author), Wood, Emma H. (Author)
Other Authors Kenyon, Alexandra J., 1966-
Format Book
LanguageEnglish
Published Australia : Cengage Learning, [2014]
Subjects
služby
marketing
service industries
monografie
případové studie
monographs
case studies
ISBN9781473709126
Physical Descriptionxxii, 624 stran : ilustrace ; 25 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 31.12.2028 More Information Location FaME Call Number 339.138/HOFFMAN,K.D.

Similar Items