Services marketing : an interactive approach

• Main Authors: Fisk, Raymond P. (Author), Grove, Stephen J. 1950- (Author), John, Joby, 1957- (Author)
• Format: Book
• Language: English
• Published: Australia : South-West Cengage Learning, [2014]
• Edition: Fourth edition
• Subjects: služby; marketing; service industries; učebnice vysokých škol; případové studie; textbooks (higher); case studies
• ISBN: 9781285193908 1-285-19390-3
• Physical Description: xxiii, 261 stran : ilustrace ; 26 cm
• Item Description: "International edition"-- Obálka; Terminologický slovník