Services marketing : people, technology, strategy

• Main Authors: Lovelock, Christopher H., 1940-2008 (Author), Wirtz, Jochen (Author)
• Format: Book
• Language: English
• Published: Boston : Pearson, [2011]
• Edition: Seventh edition
• Subjects: služby; marketing; service industries; učebnice vysokých škol; případové studie; textbooks (higher); case studies
• ISBN: 9780273756064 0-273-75606-0
• Physical Description: 648 stran : ilustrace ; 28 cm
• Item Description: Terminologický slovník