Digital branding : a complete step-by-step guide to strategy, tactics and measurement

" In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channe...

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Bibliographic Details
Main Author: Rowles, Daniel (Author)
Format: Book
Language: English
Published: London ; Philadelphia ; New Delhi : Kogan Page, 2014
Subjects:
internetový marketing
řízení značky
obchodní značky
Internet marketing
brand management
brand name products
příručky
handbooks, manuals, etc
ISBN: 9780749469955
978-07494-6996-2
Physical Description: xi, 220 stran : ilustrace ; 24 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/ROWLES,D.

Status Description Location Call Number
In house loan Study room - 3rd floor 339.138/ROWLES,D.

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